PETRA OIL TO UNVEIL “GAME CHANGING” DEALER TECHNOLOGY AT AAPEX 2015
“PetraSync” Software Opens a New World of Service and Parts Department Transparency to Improve Cost Management, Increase Profit Margins
HOUSTON (November 2, 2015) – Petra Oil Company, Inc., a leading U.S. automotive aftermarket company, will announce and demonstrate its “PetraSync” technology at AAPEX 2015, Nov. 3-5, at the Sands Expo in Las Vegas (booth #5022). PetraSync will give dealers, for the first time, the technology to remotely manage their parts and service departments for increased efficiency and sales performance.
According to Petra Oil President Arnold Gacita, “PetraSync is a game-changing technology for dealers.” The PetraSync software will provide dealers the never-before ability to easily read and monitor – even remotely – their parts and service departments for real-time insight on sales effectiveness, optimizing inventory, and calculating commissions.
PetraSync will “redefine what it means to effectively manage parts and service departments, as well as your service technicians, even when you’re hundreds of miles away from the dealership” according to Gacita. Specifically, PetraSync’s technology will:
- Provide information that identifies weak points in the service offering;
- Identify missed sales opportunities;
- Assist in correcting weak points and missed opportunities that hurt profitability;
- Visualize your Parts Department inventory and profits;
- Capitalize on Service Department sales, profits and opportunities;
- Show who is selling and who isn’t;
- Permit dialing-in to the dealer DMS.
The reaction from several early-adopters supports Gacita’s claims that the PetraSync technology opens new levels of transparency into the service area. Tom Sheehan, Dealer Principal, with Sheehan Buick GMC, says “We’ve been able to use the insights from the PetraSync system to raise Petra-related parts and service revenue by 50% over the past year.” Similarly, David Puterbaugh, Sales Manager with FEA Distributors, reports “The PetraSync system allows us to have much more intelligent conversations with our dealers. It also allows us to do targeted training campaigns to improve sales outcomes.”
About Petra Oil Company
Petra Oil Company, the fastest growing chemical companies in the United States, has extensive experience in the aftermarket automotive industry. Petra has more than 100 years of combined experience in the automotive industry, from service products & programs, to finance & innovative front end sales. Petra offers more than 150 products and specialized automotive service equipment & maintenance chemicals, including a full line of detail and appearance products. The company is supported by three major brands: Petra, PetraShield and PetraFlate. Petra is a trusted brand in the United States and 23 countries around the world. Petra is presently headquartered at 6100 West by Northwest Blvd, Suite 190 in Houston, Texas.
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